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Added on the 19/10/2018 11:15:30 - Copyright : Auto Moto EN
For Abarth, 2020 was a year of successes: in racing, the Abarth 124 rally won the FIA R-GT Cup – basically the Gran Turismo world championships – for the third year running.Italian and German F4 Championships powered by Abarth: a story of success and promotion of young talents continues.In the Italian F4 championship, the young Gabriele Minì was the first Italian to win in the competition’s history.Commercial successes, too: market share is up almost 50% compared to 2019, setting an all-time record, and the 595 Scorpioneoro and 595 Monster Energy Yamaha have reached 80% of sales outside the domestic Italian market.In addition to its road victories, the Abarth Digital Day won the brand the Guinness World Record for the largest digital gathering ever.
In Turin via Carlo Abarth was officially named, in honor of the first 70 years of the Abarth brand and the strong bond shared by its founder and the capital city of the Piedmont region since 1949.The attendees at the ceremony included Francesco Sicari, Chairman of the City Council, Sergio Rolando, Councilor for the Budget, Planning and Place Names, Luisa Bernardini, President of Constituency 2, Luca Napolitano, Head of EMEA Fiat and Abarth brands, and Roberto Giolito, Head of FCA Heritage, who together unveiled the street sign for the section of road between Corso Orbassano and Via Plava. The headquarters of the Home of the Scorpion are currently located here, as is the Heritage HUB, which houses some of the most important vehicles produced by Abarth throughout its history."This year, Abarth is celebrating its 70th anniversary. Naming a street in Turin after its founder Carlo Abarth is certainly the best way to end a record-breaking year of celebrations on a high." stated Luca Napolitano. "I'd like to thank the City of Turin for this acknowledgement of a person who revolutionized the world of racing cars with his ingenious intuition and unique developments. Our community, which currently has 110,000 fans and more than 70 clubs in Europe, also wanted to participate in this historical moment, bearing testimony to the high level of esteem enjoyed by the brand and its history and paying tribute to its founder. All of this makes me extremely proud."
On Saturday 5 and Sunday 6 October, the largest official Abarth meeting in history took place in Milan, smashing the record set at the last edition: more than 5,000 fans and over 3,000 Abarth vehicles attended, taking part in 3,500 test drives in the new 70th Anniversary range. Figures that effectively sum up the success of a winning 2-day event which, in perfect Abarth style, treated visitors to fun, emotion and adrenaline, and featured the world première of the new Abarth 695 70° Anniversario, the most important tribute to the first seventy years of the brand. Undisputed queen of the event, the bold limited edition charmed all the participants with her new adjustable spoiler, green Monza 1958 livery and the Campovolo grey body-kit, a tribute to the racing world and history of the Scorpion.
Transform the ordinary into something extraordinary to offer the best products in the segment of compact sports vehicles. This is the mission of the brand with the Scorpion logo, which has always been synonymous with features and emblematic Italian style, and which last year set a new sales record in Europe."With nearly 23,500 vehicles sold in Europe and a growth of 36.5%, Abarth set its sales record last year," said Luca Napolitano, director of the Fiat and Abarth brands for the EMEA region. "The results were excellent in many markets, such as the United Kingdom, where more than 5,600 vehicles were sold with a growth of 26.8%, which is a new sales record in its own right, and in Spain with 1,450 vehicles and a growth of 26.6% I am very proud of these results that demonstrate the internationality and attractiveness of the brand outside of Italy and confirm that we have a range that perfectly meets the requirements of an increasingly broad target. "
Lucas di Grassi - An interview with the pioneer of Formula E drivers ahead of 2019/2020 Formula E Season.