Description
Added on the 30/01/2019 09:40:38 - Copyright : Auto Moto EN
"The video interview with Luca Napolitano, Head of EMEA Fiat and Abarth brand, which takes stock of the great season that is about to end and the commercial results of Abarth which, at the end of September in Europe, recorded + 15% compared to the previous year, and continues to grow in Italy as well as in the other main EMEA markets. The Abarth brand, with the 124 rally, this year won the FIA R-GT world title - ahead of the end of the season - and about 40 wins in the R-GT category in 12 different international championships. Moreover, on the stage of the Targa Florio, the oldest Sicilian race in the world, the new Abarth 595 range debuted, the evolution of the icon that embodies the dual soul of Abarth - Performance and Style - respectively expressed in the Competizione and Turismo versions."
In Turin via Carlo Abarth was officially named, in honor of the first 70 years of the Abarth brand and the strong bond shared by its founder and the capital city of the Piedmont region since 1949.The attendees at the ceremony included Francesco Sicari, Chairman of the City Council, Sergio Rolando, Councilor for the Budget, Planning and Place Names, Luisa Bernardini, President of Constituency 2, Luca Napolitano, Head of EMEA Fiat and Abarth brands, and Roberto Giolito, Head of FCA Heritage, who together unveiled the street sign for the section of road between Corso Orbassano and Via Plava. The headquarters of the Home of the Scorpion are currently located here, as is the Heritage HUB, which houses some of the most important vehicles produced by Abarth throughout its history."This year, Abarth is celebrating its 70th anniversary. Naming a street in Turin after its founder Carlo Abarth is certainly the best way to end a record-breaking year of celebrations on a high." stated Luca Napolitano. "I'd like to thank the City of Turin for this acknowledgement of a person who revolutionized the world of racing cars with his ingenious intuition and unique developments. Our community, which currently has 110,000 fans and more than 70 clubs in Europe, also wanted to participate in this historical moment, bearing testimony to the high level of esteem enjoyed by the brand and its history and paying tribute to its founder. All of this makes me extremely proud."
On Saturday 5 and Sunday 6 October, the largest official Abarth meeting in history took place in Milan, smashing the record set at the last edition: more than 5,000 fans and over 3,000 Abarth vehicles attended, taking part in 3,500 test drives in the new 70th Anniversary range. Figures that effectively sum up the success of a winning 2-day event which, in perfect Abarth style, treated visitors to fun, emotion and adrenaline, and featured the world première of the new Abarth 695 70° Anniversario, the most important tribute to the first seventy years of the brand. Undisputed queen of the event, the bold limited edition charmed all the participants with her new adjustable spoiler, green Monza 1958 livery and the Campovolo grey body-kit, a tribute to the racing world and history of the Scorpion.
For Abarth, 2020 was a year of successes: in racing, the Abarth 124 rally won the FIA R-GT Cup – basically the Gran Turismo world championships – for the third year running.Italian and German F4 Championships powered by Abarth: a story of success and promotion of young talents continues.In the Italian F4 championship, the young Gabriele Minì was the first Italian to win in the competition’s history.Commercial successes, too: market share is up almost 50% compared to 2019, setting an all-time record, and the 595 Scorpioneoro and 595 Monster Energy Yamaha have reached 80% of sales outside the domestic Italian market.In addition to its road victories, the Abarth Digital Day won the brand the Guinness World Record for the largest digital gathering ever.
The new 500 Dolcevita special edition is dedicated to discriminating customers in search of exclusivity and elegance. The same values underlie the most authentic Italian style that in collective imaginary is embodied by the "Dolce Vita" years. As befitting for a timeless diva, the new car sports an exclusive Gelato White livery, enhanced by a red, white and red beauty line drawn around the entire silhouette. Elegance is reasserted by the cursive "Dolcevita" chrome badge on the rear that perfectly complements the chrome moulding on the bonnet, the chrome mirror caps and the side moulding with the "500" label. The look is completed by elegant diamond-finished 16-inch white alloy wheels and Skydome glass roof on the hatchback version.The convertible version of the 500 Dolcevita deserves a special mention. For the first time in the history of the model, it is fitted with a horizontal white-and-blue striped top with embroidered red "500" logo inspired by the deck chairs and beach umbrellas of the Italian Riviera of the Sixties. These brushstrokes of colour, hinting to white sands and blue seas, are created with a production process using looms that simultaneously weave the blue and white threads to achieve a fresh denim effect and the red thread for the "500" logo, that is the exclusive signature of the special edition. This year also sees the celebrations to mark the tenth birthday of the 500 convertible, expressing the "free and emotional" approach to motoring. Launched in 2009, the irresistible 500C pays homage to the 1957 open-top car but also features state-of-the-art solutions, especially the innovative canvas soft-top, a real "window on the sky".
The amazing Abarth 595 esseesse is back, breathing new life into a name deeply rooted in the brand's history, looking right back to its origins, when the Sixties tuning kits made Karl Abarth's fortune as the inventor of the kits designed to boost the performance of mass production cars.
|
Support : Technical 
- Content 
- Editors 
