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Added on the 14/01/2019 13:54:53 - Copyright : Auto Moto EN
In 1997, BMW Group was presented with a once-in-a-lifetime opportunity: to acquire Rolls-Royce Motor Cars. This was much more than just another business deal. Rolls-Royce is an institution, a name famous around the world, with a history going back to 1904. It is also a byword for excellence: brands and products across almost every industry aspire to be 'the Rolls-Royce of…'As the brand's new owner, BMW Group faced an immediate and daunting challenge: to create a new home for Rolls-Royce, befitting its status and heritage. Towns and cities all over Britain put themselves forward to be the chosen location, with the promise of investment and high-quality local jobs that would follow. It quickly became obvious that only one place would befit the marque – and the clients it was created to serve.
Each Rolls-Royce motor car is built by hand at their state-of-the-art manufacturing facility and headquarters in Goodwood, England. Designed by architect Sir Nicholas Grimshaw and merging effortlessly into the beautiful West Sussex countryside, the award-winning building was created to lower their environmental footprint.
The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves.
Before Rolls-Royce created the first Goodwood Ghost in 2009, significant time was invested in understanding the group of clients it was tailored to. These were men and women who held the marque’s relentless pursuit of perfection in high esteem and sought a slightly smaller, less ostentatious entry to the Rolls-Royce brand.Before Rolls-Royce created the first Goodwood Ghost in 2009, significant time was invested in understanding the group of clients it was tailored to. These were men and women who held the marque’s relentless pursuit of perfection in high esteem and sought a slightly smaller, less ostentatious entry to the Rolls-Royce brand.The result was a motor car smaller in scale, less overt in design and obsessively simple. Its success fulfilled Rolls-Royce’s most ambitious expectations and it became the best-selling product in the marque’s 116-year history.Additionally, as more Ghosts entered the world, the brand’s Luxury Intelligence Specialists were able to identify developing behaviours in how this particular layer of clients used their motor car, the manner in which they commissioned it and how they perceived Rolls-Royce in a more general sense. This vital data would inform the design and engineering direction of the new Ghost.
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