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Added on the 09/01/2020 13:03:34 - Copyright : Auto Moto EN
In 1997, BMW Group was presented with a once-in-a-lifetime opportunity: to acquire Rolls-Royce Motor Cars. This was much more than just another business deal. Rolls-Royce is an institution, a name famous around the world, with a history going back to 1904. It is also a byword for excellence: brands and products across almost every industry aspire to be 'the Rolls-Royce of…'As the brand's new owner, BMW Group faced an immediate and daunting challenge: to create a new home for Rolls-Royce, befitting its status and heritage. Towns and cities all over Britain put themselves forward to be the chosen location, with the promise of investment and high-quality local jobs that would follow. It quickly became obvious that only one place would befit the marque – and the clients it was created to serve.
Each Rolls-Royce motor car is built by hand at the state-of-the-art manufacturing facility and headquarters in Goodwood, England. Designed by architect Sir Nicholas Grimshaw and merging effortlessly into the beautiful West Sussex countryside, the award-winning building was created to lower our environmental footprint. Built over four and a half years, the award-winning manufacturing facility opened its doors on 1 January 2003. Designed on a 20 x 20 metre grid with steel columns supporting roof lights, the main building is set two metres below the surrounding ground level, to blend into the landscape.The floor-to-ceiling windows run the length of the Assembly Hall, providing essential natural light for our craftspeople and – for visitors who come to Goodwood – a front-row view of the entire production line. We like to call it ‘the glass mile’.
Subscribe for more car videos: http://bitly/AutoMotoTV Simulation and Manufacturing Plant Digitalization Rolls-Royce Motor Cars, Goodwood - Animation ...
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