Description
Added on the 03/06/2021 08:00:27 - Copyright : Auto Moto EN
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
CUPRA has revealed the future of the brand – which was establsihed just four years’ ago – with three new electrified models joining the line-up by 2025.To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros in 2018 to almost 2.2 billion euros in 2021, far beyond all expectations. In 2022, CUPRA intends to double its sales, turnover and global network of City Garages.By 2025 CUPRA will have entered a new era with three new electrified models – CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel – as well as renewing its current product line-up.
The CUPRA Born is the brand’s first 100% electric vehicle and the next stage of the unconventional challenger brand’s development.It integrates the most advanced powertrain technology: the pure electric system is available with a choice of either 150PS (110kW) or 204PS (150kW) electric engines that deliver energy to the rear wheels.With the addition of an e-Boost package, maximum output can reach up to 170kW (231PS), with battery packs of 58kWh and 77kW, to deliver a range of up to 420km (58kWh) or up to 548km (77kWh).When equipped with the e-Boost package and with the 58kWh battery, the CUPRA Born goes from 0 to 50km/h in only 2.6s and the 0-100km/h in just 6.6 seconds.
The CUPRA Born is the brand’s first 100% electric vehicle and the next stage of the unconventional challenger brand’s development.It integrates the most advanced powertrain technology: the pure electric system is available with a choice of either 150PS (110kW) or 204PS (150kW) electric engines that deliver energy to the rear wheels.With the addition of an e-Boost package, maximum output can reach up to 170kW (231PS), with battery packs of 58kWh and 77kW, to deliver a range of up to 420km (58kWh) or up to 548km (77kWh).When equipped with the e-Boost package and with the 58kWh battery, the CUPRA Born goes from 0 to 50km/h in only 2.6s and the 0-100km/h in just 6.6 seconds.
The CUPRA Born is shifting the market, the impulse of a new era. The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo. The CUPRA Born delivers an advanced powertrain to produce instantaneous performance matched to a chassis that delivers driving emotions in any driving scenario. And with stimulating design to help CUPRA’s first all-electric vehicle stand out, the CUPRA Born is ready to shake things up in the market.The CUPRA Born marks a new era for the brand, joining the electrified CUPRA range together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all of which use electricity to maximise performance.Moreover, it’s the first model to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards. And CUPRA’s first all-electric vehicle brings a reinvigorated ownership proposition. As well as traditional models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.
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