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Added on the 06/09/2016 11:11:20 - Copyright : Auto Moto EN
People at the center. This is the philosophy with which Automobili Lamborghini dedicates a video to its employees to celebrate the company’s 60th anniversary. A history that has seen incredible achievements, innovations and breakthroughs, all with one common denominator: human capital. The many successes attained would not have been possible without a group of people united in the desire to achieve specific goals, thanks to their skills, passion, and love for the brand and attention to detail, with the determination to offer all fans the absolute best products on the market. With this video, the company wants to celebrate and thank all the people who, day by day and throughout these 60 years, have been and continue to be committed to making Lamborghini cars true global icons. Because “Lamborghini is everyone who has shaped it.”
Sixty years ago, in an area that at the time was open countryside, construction of the Automobili Lamborghini factory began. The company was established on May 6, 1963, realizing Ferruccio Lamborghini’s dream of becoming a manufacturer of sports cars, an industry back then dominated by just a few brands.Right from the start, the founder and his very young engineers showed a passion for innovation and a desire to disrupt the dogmas of the sports car world, which were truly groundbreaking and led to a radical revolution. These values, which still form the cornerstone of the company today, would lead to the birth of legendary cars such as the Miura, a car which coined the term “supercar” and that has since inspired the entire automotive industry with its spirit and its styling. Over the years, Automobili Lamborghini has continued to evolve, creating icons of unique style, technology and performance, inspiring entire generations and millions of people by sharing its DNA and the values on which it was founded.On the occasion of its 60th anniversary, Automobili Lamborghini is organizing a series of events worldwide, each unique but all engaging customers and their Lamborghinis; the official Lamborghini Clubs; and the dealerships and fans around the world.
Porsche AG congratulates Porsche Design on its golden jubilee. Two very special cars are the highlights of the anniversary year: the exclusive Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from Porsche Design's founding year of 1972, which has been faithfully restored by Porsche Classic.
The Lamborghini Urus Super SUV is celebrating four years since its international launch on 4 December 2017 at the Sant’Agata Bolognese headquarters. The third super sports car model alongside the Aventador and Huracán, opened up a new segment of luxury cars: the Super SUV, positioning itself as a reference point in terms of power, performance, driving dynamics, design, luxury, and everyday usability. The Urus also kicked off the greatest period of transformation for Automobili Lamborghini, with the Urus taking off during the last four years to become a major player in the SUV segment.Thanks to the Urus, sales, turnover and profitability reached unprecedented levels in the brand’s history. Turnover grew year on year, with 40% growth from €1,009 million to €1,415 million in 2018, the year sales of the car began, reaching a peak of €1.81 billion in 2019 and €1.61 billion in 2020 (COVID period): the year of record profitability for the company.
Once again, SEAT will be part of Techno-Classica, the renowned world show for vintage, classic and prestige cars in Essen, Germany. At this year’s edition, the Spanish carmaker is showing the variety and diversity of its history with some of the most popular vehicles to have driven off the brand’s production line. Two versions of the 50-year-old 1430 - a first series saloon and a more powerful estate -, as well as a gorgeous example of the 850 Sport Spider – the only convertible SEAT has ever developed and which also turns 50 this year.
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