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50th Anniversary of Toyota Hilux – Invicible 50 Black Edition

"The launch of the new Hilux ‘Invincible 50 Black Edition’ celebrates the 50th anniversary of Toyota’s legendary pick-up. 21 March 1968 marked the initial launch of the first generation Toyota Hilux in Japan and one year later the model was introduced on the European market. Since then, the Hilux has become one of the most successful models in the Toyota line-up. With more than 19 million units sold globally, it is the world’s favourite pick-up. Renowned for its Quality, Durability and Reliability (QDR), the unstoppable Hilux has proved its invincibility time and again, having conquered the North Pole, Icelandic volcanoes and the Antarctic continent, and also achieving podium finishes in the Dakar Rally Raid. The new Hilux ‘Invincible 50 Black Edition’ embraces the growing market for dual-usage vehicles in the pick-up segment. It reinforces the model's worldwide reputation for toughness and QDR with a range of bespoke accessories which not only make it instantly recognisable as a special edition vehicle, but are also ideally suited toa broad range of professional activities and the customer’s active lifestyle."